Why we Embarked on Price Reduction Campaign- Splash/Lagelu FM management explains

 

The Management of West Midlands Communications Limited, Owners of Splash 105.5 FM and Lagelu 96.7 FM has cited public interest and Corporate responsibility as the trigger for its recent radio campaign against extortionist tendencies being exhibited by some middlemen and traders who perpetually hide under the phantom rise in the exchange rate to inflict more hardship on their already burdened customers.

Nigerians over the last 11 months have been groaning under the excruciating burden of food and commodity inflation occasioned by the removal of fuel subsidy and floating of the naira by the President Bola Ahmed Tinubu administration. However, some government policies in recent times have expectedly given a lift to the value of naira which surprisingly hasn’t reflected in the price of goods and services.

In a chat with Tunde Olawuwo, General Manager Operations of West Midlands, it has become imperative for all well meaning stakeholders to rise up and lend a voice of reason in appealing to traders at various levels to be considerate and be proportionate.

He pledged the stations’ commitment towards continue in its Mantra of Promoting the right Values.